Reimagine the customer journey

See how retailers keep their supply chains agile with Microsoft Azure. Predictive AI, machine learning and analytics help retailers unlock new opportunities with data. They are also reimagining their business using mixed reality solutions, IoT, hybrid cloud and computer vision.

Explore some retail use cases for Azure


Consolidate customer data sources for a 360-degree view of your customer to drive relevant offers, grow revenue and improve customer experience.

Supply chain optimisation

Optimise your supply chain and enhance product and service delivery with advanced insights and analytics which optimise planning and improve fulfilment, sourcing and logistics.

Omni-channel optimization

Provide a seamless customer journey that enables customers to switch platforms, devices and channels, while still having a connected multichannel retail experience.

Build your retail practices with these tools

Azure Synapse for Analytics

Gather, store, process, analyse and visualise your data of any variety, volume or velocity to pave your way to intelligent retail.

Azure AI and Machine Learning

Build intelligent, personalised customer experiences and optimised systems powered by proven, secure and responsible AI.

Azure IoT

Securely connect assets and equipment to the retail cloud with solutions to unlock real time insights and enable system interoperability.

Azure Mixed Reality

Blend your digital world and physical world to create immersive, collaborative experiences.

Azure Stack

Build and run hybrid applications across datacentres, edge locations and the cloud.

Azure Virtual Desktop

Quickly deploy virtual desktops and apps to enable secure remote work.

Azure cognitive services

Bring AI within reach of every developerÔÇöwithout requiring machine-learning expertise.

SAP on Azure

Run your retail operations with SAP workloads on Azure to increase agility, drive strategic innovation and perform at scale.